Why Busan?
Welcome to Busan, Korea’s most well-known city for medical trips.
With 3.5 million citizens, Busan is 2nd biggest city to Seoul, and is the biggest port city in Korea.
The welcoming weather throughout the entire year, along with beautiful mountains and oceans from the heaven, as well as international festivals like Busan Fireworks Festival and Busan International Film Festival make Busan one of the most interesting tourist cities in the world. It has been chosen as number one tourist city in Asia (2018) by Lonely Planet, and as one of the 52 must-visit places by New York Times Now Busan is known globally as a popular tourist destination.
1st place for the best medical city
by Korea’s National Brand
By focusing on medical industry, Busan is well-set to be a hot tourist site for medical trips in North-east Asia and has established world-class medical infrastructure, by employing heavy particle accelerator (2027) and robotic surgery center in Korea for the first time.
In addition, the city has 5,000 medical institutes with outstanding experts, as well as brilliant medical clusters such as Seomyeon medical street, that enable such medical centers to create synergies together. High-quality medical services covering cosmetic surgery, dermatology, and dentistry, as well as severe diseases such as brain and heart disease and tumor are provided.
Such high quality medical services include concierge service supporting the full process from one’s entry to the country to medical treatment and city tourism.
Also, translation services for various languages in the world and Busan’s one-and-only unique medical tourism items make Busan a more and more attractive medical tourism city.
Symbol mark
Basic type
Grid system
Symbol mark is?
Through the connection of brand name, it expresses the SCMB, the initial of Smart Care Medical Busan in cross band shape (M), the representative symbol of medical and the soft line of symbol is the promise of the flexible and soft medical tourism industry in Busan.
The meanings of color are the harmony of Busan's advanced medical technology (Dark Blue), medical tourism (Sky Blue), and citizens and tourists (orange).